Data and Beyond
Empowering Digital Marketing with Data-Driven Decisions
In today’s digital world, success belongs to those who can harness the power of data to drive strategic decisions.
I’m Prayas Sachdeva, and over the past few years, I’ve had the privilege of working with some of the industry’s leading organisations, including Google Operations Center and Cognizant Technology Solutions, where I’ve built a foundation of expertise in data-driven marketing and advanced analytics.
My Journey
My academic pursuit for knowledge began with a Bachelor of Commerce, where I developed a strong foundation in business principles. However, it was during my Master’s in Business Analytics from Queen’s University Belfast, where I earned a distinction, that my passion for data truly came to life. Here, I honed my skills in predictive analytics, marketing analytics, and the ability to derive actionable insights from complex data sets using tools like SQL, R, Python, and Tableau.
Upon entering the professional world, I applied my academic knowledge to real-world challenges, leading digital marketing campaigns for businesses across platforms like Google, Microsoft, and Meta. In roles such as Digital Media Analyst at Google Operations Center and Digital Marketing Specialist at Cognizant, I worked at the intersection of marketing and data, delivering measurable results by improving Return on Ad Spend (ROAS), reducing Cost Per Acquisition (CPA), and optimising digital strategies across multiple channels.
Why This Website?
This website is designed to showcase how my unique blend of digital marketing expertise and data analysis can drive business growth in today’s competitive landscape. My work has always been about making marketing more efficient through data – predicting consumer behaviour, optimising campaigns, and using advanced analytics to refine marketing strategies. I want to share how tools like Google Analytics, Salesforce, SQL, and Python can be utilised to solve marketing challenges in ways that are both innovative and impactful.
As I continue my journey in the field of digital marketing and analytics, my goal is to collaborate with like-minded professionals and organisations to push the boundaries of what’s possible in data-driven marketing. Whether you’re here to explore my projects or are considering how I might bring my skills to your organisation, this site is a testament to my commitment to innovation, growth, and excellence in everything I do.
Let’s Connect!
Are you looking for a data-driven marketing expert to help optimise your digital strategies? I’m always open to discussing how my skills can bring value to your team. Feel free to connect with me on LinkedIn or send me an email — I’d be happy to explore new opportunities with you!
