Empowering Digital Marketing with Data-Driven Decisions

In today’s digital world, success belongs to those who can harness the power of data to drive strategic decisions. 

I’m Prayas Sachdeva, and over the past few years, I’ve had the privilege of working with some of the industry’s leading organisations, including Google Operations Center and Cognizant Technology Solutions, where I’ve built a foundation of expertise in data-driven marketing and advanced analytics.

My Journey

My academic pursuit for knowledge began with a Bachelor of Commerce, where I developed a strong foundation in business principles. However, it was during my Master’s in Business Analytics from Queen’s University Belfast, where I earned a distinction, that my passion for data truly came to life. Here, I honed my skills in predictive analytics, marketing analytics, and the ability to derive actionable insights from complex data sets using tools like SQL, R, Python, and Tableau.

Upon entering the professional world, I applied my academic knowledge to real-world challenges, leading digital marketing campaigns for businesses across platforms like Google, Microsoft, and Meta. In roles such as Digital Media Analyst at Google Operations Center and Digital Marketing Specialist at Cognizant, I worked at the intersection of marketing and data, delivering measurable results by improving Return on Ad Spend (ROAS), reducing Cost Per Acquisition (CPA), and optimising digital strategies across multiple channels.